Promoting sport and physical activity amongst women

Thursday 9th May 15:05 - 15:45

A recent WHO study showed 40% of British women aren’t doing enough physical activity- putting their health at risk. This could be explained by multiple barriers – such as environments, fear of judgement, and availability of places and spaces that are affordable and convenient.

Much progress has been made with the ‘This Girl Can Campaign’, but how can we build on this success - helping more women to find the activity that is right for them - activities which they will stick to and sustain. How can we better understand what women want from activity and why they want to be active, create the right environments, design services that match demand and then promote and target them successfully.

This session will explore two interventions providing practical insights and first hand experiences on the ground.

Too Fat to Run programme – supporting over weight women to be more active


Julie Creffield, Founder at Too Fat to Run

#Sherows – helping 10,000 women enjoy the benefits of indoor rowing by 2021


Helen Rowbotham, Director of Innovation at British Rowing

How the FA’s Gameplan for Growth Strategy is transforming female football participation


Louise Gear, Head of Women's Participation at The Football Association