Promoting sport and physical activity amongst women
Thursday 9th May 15:05 - 15:45
A recent WHO study showed 40% of British women aren’t doing enough physical activity- putting their health at risk. This could be explained by multiple barriers – such as environments, fear of judgement, and availability of places and spaces that are affordable and convenient.
Much progress has been made with the ‘This Girl Can Campaign’, but how can we build on this success - helping more women to find the activity that is right for them - activities which they will stick to and sustain. How can we better understand what women want from activity and why they want to be active, create the right environments, design services that match demand and then promote and target them successfully.
This session will explore two interventions providing practical insights and first hand experiences on the ground.