Insights from PHE's Active 10 Campaign

Wednesday 8th May 10:05 - 10:45

To help combat physical inactivity in adults, Public Health England launched Active 10, which aims to encourage adults to do more moderate intensity physical activity each day. The campaign focuses on increased intensity of physical activity, rather than counting steps. Just a 10 minute brisk walk a day can reduce the risk of early death by 15%. This session explores how this national engagement campaign targeted adults to get more active, understanding it approach, impact and reach and how it was supported digitally.

Chair:
Anand Amlani, Head of Marketing - Live Well at Public Health England


Planning a national physical activity campaign

Speaker:
Anand Amlani, Head of Marketing - Live Well at Public Health England

The digital tools behind the campaign

Speaker:
Professor Fabio Ciravegna, Professor of Language and Knowledge Technology Director of IT at University of Sheffield