How to change behaviours in a digital world
Wednesday 17th June 13:50 - 14:30
What can 'physical' activation of kids learn from insights from e-sports?
Getting children moving more -is technology the answer?
Technology in commonly seen as the reason for increased sedentary behaviour amongst children and young people, but how can we turn this on its head and use this to our advantage? Are there any insights from e-sports that can drive activation? What digital approaches have proven wins for getting kids active?