The role of brands and role models in activating kids

Wednesday 8th May 12:50 - 13:30

It is recommended that children do at least 60 minutes of moderate to vigorous physical activity every day, yet just 23% of boys and 20% of girls aged 5 to 15 years currently meet this recommendation. Recent research by PHE and Disney found that over 4 in 5 children would be inspired to move more if they saw their favorite characters being active – so how can we harness this power and make physical activity fun? How can we harness the excitement of brands and role models to encourage greater activity?