Active Kids

The scale of health challenges facing children in the UK is huge, as today’s kids are the least active ever, and are likely to lead a shorter life than their parents. This series of seminars will examine the latest trends and innovation in activating kids.

Sessions on Wednesday 8th May 2019

Time Session Stream
09:50 - 10:30 Engaging generation inactive
Jack Shakespeare, Head, ukactive Kids
Catherine McLaughlin, Strategic Lead Children and Young People (Families), Sport England
Emily Reynolds, Head of Sport, Youth Sport Trust
Hannah Crane, Director of Workforce and Employability, Street Games
Active Kids
10:50 - 11:30 Understanding the positive affects of physical activity on mental wellbeing in children
Dr Victoria Randall, Senior Lecturer, Winchester University
Chris Wright, Head of Health & Wellbeing, Youth Sport Trust
James Allen, Head of Policy, Sport and Recreation Alliance
Active Kids
11:50 - 12:35 Creating services and spaces for active kids (and families)
Chris Sharman, Managing Director , iKidz Training and Consultancy
Susie Malcolm, Group Family Manager, David Lloyd Clubs
John Penny, Managing Director , Third Space
Steve Shaw, Director, Pavigym
Markos Aristides Kern, Founder and CEO, Fun With Balls GmbH
Active Kids
12:50 - 13:30 The role of brands and role models in activating kids
Helen Hampton, Deputy Director, Partnerships, Public Health England
Anna Hill, CMO UK, Ireland & Nordics and GM Disney Media Sales and Partnerships, The Walt Disney Company UK
Rebecca Heathcote, Senior Marketing Properties and Propositions Manager, Sainsbury's
Active Kids

Sessions on Thursday 9th May 2019

Time Session Stream
12:50 - 13:30 Active foundations: the importance of physical activity for early years
Ali Oliver, Chief Executive , Youth Sport Trust
Helen Battelley, Company Director, Music + Movement
Julie Mountain, Director, Play Learning Life
Active Kids
13:50 - 14:20 Using insight to deliver digital strategies that truly engage
Tim Burge, Research and Trends Director, The Insights People
Active Kids
14:45 - 15:35 How to deliver successful active interventions in schools
Dr Lauren Sherar, Reader in Physical Activity and Public Health , Loughborough University
Martine Verweij, Founding Chief Executive, Kids Run Free
​Melanie Kinnear, Consultant, Premier League Primary Stars and BBC Super Movers
Active Kids
15:50 - 16:30 Technology: a friend not foe for getting kids active
Dr Victoria Goodyear, Lecturer in Pedagogy of Sport, Physical Activity and Health, School of Sport, Exercise and Rehabilitation Sciences, University of Birmingham
Steven Day, Head of Participation, The Football Association
Active Kids