Planning effective activation campaigns exploring: We are Undefeatable

Thursday 18th June 14:05 - 14:45

Explore the national activation campaign that inspires and supports people with long-term health conditions to build physical activity into their lives. “We Are Undefeatable”, launched at the end of last year, targets 15 million people who live with one or more long-term health conditions in England. Reviewing the collaborative work of 15 charities, Sport England and various health and physical activity stakeholders, this session will take a look at how the campaign was planned and executed, what has been learnt along the way and how initial evaluation and insight is being used to further shape this successful campaign, and will share transferable experiences for others planning activation campaigns.


Michelle Roberts, Physical Activity and Health Programme Manager at The Richmond Group of Charities