Motivation-should you use the carrot or the stick?

Thursday 18th June 10:05 - 10:55

A primary role for any trainer or coach is to motivate their client, but how is this best achieved? This session will explore the latest scientific evidence in this area of behaviour change psychology. Practical application of this theory will be discussed, and the wider topic of motivating behaviour change considered. Should you be modifying the way you work with your clients to improve their results and aid client retention? The cornerstone of any trainer's programming should be behaviour change; get this correct and everything else will follow. This session offers ideas to put this in place.


Dr Gary Mendoza, Managing Director at Stages of Change