The Harlands Effect

Quite simply, the Harlands Effect is the value that we add to a client’s business.

Across the fitness industry it’s not unusual to see payment rejection rates as high as 8%. For many this amount can be irrecoverable due to staffing restrictions, a lack of systems and robustness of administration.

Managing the admin associated with memberships can be time-consuming and laborious. It can divert customer facing staff from what they do best – engaging with customers and members.

Harlands work with over 2,000 sites in the UK looking after 2 million members. With a Member Services Centre of 100 people based in West Sussex Harlands are experts in dealing with the day-to-day administration associated with membership management, payment processing and credit control.

Consistent application of the Harlands process delivers an average 40% reduction in defaulted memberships and means that we can collect, on average, 97% of the full contract value of a 12-month membership.

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