Will Brereton

Founder

SH1FT Fitness

Will is a 20 year veteran of the fitness industry, starting his career at Les Mills in New Zealand at age 18 while studying law at university.

Will has held senior roles at both Les Mills and Beachbody, where he was responsible for content creation and business growth. He has complemented this with legal and commercial experience focussed on digital technology and software platforms. Career highlights include working on the first commercial VOD platforms at both ITV plc and Channel 5, leading the commercial legal team at Deliveroo, and as General Manager of ClassPass UK where he worked closely with gyms and studios to promote the growth of the fitness industry.

Will now focuses his time on SH1FT, the digital-first group fitness format he co-founded in 2016, as well as hosting the top rated Group Fitness Real Talk podcast. He is a leading expert on the evolution of digital fitness, and an advocate for the vital role fitness instructors play in building healthy communities.

Will Brereton will be speaking at the following sessions.

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