Tamara comes from a background in operations having spent many years managing health and fitness operations. Her passion has always been in creating customer experiences to drive member engagement and retention, and for the last 10 years has worked with companies such as TRP and Myzone to help operators maximise technology to create effective customer journeys that generate community and engagement. For the last 18 months Tamara has been part of the Alliance TA6 team helping to develop meaningful customer engagement strategies for the evolving needs of leisure providers, and to truly meet their customers where they are.
