With over 20 years of physical activity and sports development experience, Shelley has been a key member of the EMD UK Senior Leadership team since 2019. As EMD UK’s Chief Operating Officer, she has taken a strategic lead for several key work strands including our system partner relationship with Sport England. Shelley graduated from Brighton University with a BA Hons in Leisure and Sports Studies and in 2014 was one of the first graduates of the Women’s Sports Leadership Academy. She was COO for a social enterprise supporting young people into work through sport and fitness programmes. A qualified group exercise instructor and running coach, she established a running club and ran the London and Loch Ness Marathons
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