Sarah Grime

Head of Format

The Gym Group

Sarah heads up Format at The Gym Group and is responsible for the design and development of new and existing gyms within the operator’s 200+ portfolio. Since first joining The Gym Group in 2017 as a consultant, Sarah has led several high-profile projects including the physical integration and rebrand of the Lifestyle Fitness and easyGym acquisitions, going on to join the company full time in 2019. She is currently spear heading the rollout of The Gym Group’s rebrand which will see the gym chain rebrand all their gyms in 2022. Sarah is passionate about ensuring the gym environment is accessible for all and her personal ambition is to ensure the company become industry leaders in tackling gymtimidation.

Sarah Grime will be speaking at the following sessions.

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