Lawrence heads up the consumer marketing partnerships team at Hussle and is responsible for setting up landmark deals with brands such as AXA Health, The AA, BUPA, Premier Inn, McDonalds and O2. He is IPM (institute of promotional marketing) qualified, and has over 10 years experience working for loyalty and partnership agencies. Prior to Hussle he was heavily involved in implementing and managing campaigns for brands including VUE Cinema, Vodafone, Aviva, Arla Foods, and the IPM award winning Nationwide FlexOne Film Promotion.