Laura 'Biceps' Hoggins is a PT, Author, Presenter and Director of Brand & Marketing at The Foundry gyms in London. With a background of corporate sales and marketing, mixed with her passion for training and encouraging participation for women in fitness to feel empowered, to feel confident lifting weights, and is ready to challenge the industry stereotypes. She believes in celebrating individuals and inspiring those to get started on their wellness journey whatever that looks to them.