Jennifer is a C’Merican (you read that right- a North American hybrid) and, after living eleven years in the Netherlands, is officially Dutch. She is the Chief Operating Officer for WIFA (the Women in Fitness Association) by day and is a Europe Active Board member for many of the hours in between. Twentyish years ago, she started her career as one of the (then) few female Personal Trainers and was able to turn her passion into a career by leading 2 of the Canadian market’s largest PT Departments: Bally Total Fitness and GoodLife Fitness, before convincing René Moos (Founder & CEO Basic-Fit)to make his best hiring decision ever in 2011.
Jennifer held multiple roles leading the Product Team at HealthCity and Basic-Fit before starting the Member Retention Department. After ten years, it was time for a change, and Jennifer is proud to have joined WIFA’s leadership team. In her spare time (what’s that?), she passionately contributes to the growth of our sector. She is the co-creator of the WIFA LEAD. Program (Leadership through Elevation Awareness and Discovery) program, a Board Member for EuropeActive, Secretary to EuropeActive’s President’s Council for Tech, and a CEN workgroup member for our branch’s Health and Safety Standard- phew. She derives her energy by fulfilling her purpose: Connecting us with our strength and magic so that there’s no such thing as impossible!