Duncan Jefford is a luminary in leisure management and currently Regional Director with Everyone Active, a leading operator managing 200 leisure facilities nationwide.
Renowned for his ability to positively impact business profit, without compromising on quality or service, Duncan has been instrumental in the company’s extensive growth, increasing the number of operational sites five-fold and growing turnover from £30m to £250m. He is passionate about building effective teams and driving efficiency to create more profitable businesses.
Duncan spent six years in private sector leisure management before joining local authority leisure operator Everyone Active in 2006 and over the last 15 years has been at the forefront of the commercialisation of the local authority leisure sector. Duncan is an advocate of a wholly commercial approach, believing that local authorities must recognise the importance of a profit-driven operational style, or risk closure.