ExCeL London, UK

ExCeL London, UK

18 Jun - 19 Jun 2025

For further information on exhibiting contact Lucy Findlay-Beale, Event Director.

IICC Dwarka, Delhi, India

IICC Dwarka, Delhi, India

25 Sep - 26 Sep 2025

For further information on exhibiting contact Lucy Findlay-Beale, Event Director

The language of inclusivity: ‘what should we say?’ - curated by Future Fit

Wednesday 12th June 09:50 - 10:20

Collaborate

Researched and curated by Future Fit.

How do we ensure that our workforce are given the knowledge, understanding and skills to engage a wider variety of people? Then in turn how does this support the driving of higher engagement with sport and physical activity from within increasingly diverse and under-represented groups?

This panel discussion will focus on the steps forward so far and what we need to look at next to keep driving participation. The panel will focus on workforce development, examples of good practice, and communication and language.

Speakers

Paul Swainson

Education Project Specialist

Future Fit Group

Paul brings two decades of experience to his role at Future Fit, as a personal trainer, PT manager, consultant and educator. He has created a successful PT business as well as working for some of the leading brands in the fitness industry. As Education Project Specialist at Future Fit, Paul is now involved in the development of bespoke training products that support fitness, health and wellness professionals. Paul is also a writer and presenter and uses these platforms to campaign for improvement of training standards across the industry.

Tim Mathias

Strategic Lead for Inclusion

ukactive

Tim joined ukactive in March 2020. As the Lead for EDI at the trade body for fitness and leisure, his remit includes developing the sector towards greater inclusivity. ukactive supports its members through standards, programmes, campaigns and interventions to deliver it’s mission of ‘more people. more active, more often’. Tim is passionate about the role of Diversity and Inclusion as a key function to deliver ‘Vision 2030’ – developing the sector to be more inclusive and engaging with 20% of the population.

Tim was previously working at Premiership Rugby. During his time at the executive body running professional rugby union in England he developed and delivered an Inclusion Strategy involving campaigns, programming and policy for each of the 9 ‘protected characteristics’. His notable work included a ‘Commitment to Accessibility’ which was shortlisted for a BT Sport Industry Award in 2018, and the ”Project Rugby’ programme which was shortlisted for a British Ethnic Diversity Sports Award and was a two-time award winner at the Sport Business Awards.

Ali Jawad

Paralympic powerlifter and founder

Accessercise

Ali Jawad is a 4x Paralympian, Paralympic Medallist, PhD candidate and the co-founder of the Accessercise app – the world's first complete fitness app designed especially for the disability community.

Ali was born in Lebanon with no legs, during a troubled time in the country. He was moved to the UK at 6 months old in order to save his life and give him a chance. He has battled against the odds and defied science at multiple turns in his career. Diagnosed with Crohns before his Paralympic debut, Ali went on to win a career grand slam of medals.

Ali has broken world records, become world champion, European champion, national champion. He has won Paralympic silver, multiple Commonwealth Games medals and much more. Outside of elite sport Ali is an athlete representative on many boards, a keen anti doping advocate and passionate disability inclusion advocate.

During the Covid Pandemic while training for Tokyo, Ali co-founded and launched the world’s first complete disability fitness app, Accessercise. Accessercise removes the barriers faced by the disabled community in relation to physical activity, exercise and healthy living.

All Enquiries

 

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