The UK population is around 20% less active than it was in the 1960s, and if this trend continues, it will be 35% less active by 2030. The question is - how can we harness technology and digital transformation in the leisure industry to turn these shocking statistics around?
The key lies in both breaking down the existing barriers to exercise and technology usage simultaneously. By making technology accessible, streamlined, and mobile-orientated, the industry has the best chance at getting more people active across the nation.
Gladstone Software
Working in the Health and Fitness Industry for over 15 years, both in the UK and US, Claire is passionate about inspiring our industry to innovate and to maximise the part that technology can play in getting more people active.
Claire believes that focussing on technology solutions that deliver commercial success goes hand in hand with facilitating millions of people in getting active and is a huge advocate for driving forward the speed of technology adoption and digital evolution within our sector.
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