Phil has over 35 years management experience in the leisure sector, including running sports, fitness and hospitality venues in continental Europe and the UK. Until May 2021, he was the CEO at Jubilee Hall Trust, a multi-award-winning charity operating four leisure centres in central London. He was also a non-executive Director at ukactive for five years, and chaired their Membership Council.

In November 2021, Phil was elected as Chair of CLUK, which represents 115 non-profit distributing trusts who between them run almost 4000 sports and cultural facilities, with a combined turnover in excess of £2billion.

Phil is a Chartered Fellow of CIMSPA and a Chartered Fellow of the Institute of Directors.

Richard manages the Sport and Recreation Alliance’s research and development function. In this role, Richard has led the establishment of the team and the integration of research, data, and insight into the Alliance's day-to-day practices; giving the Alliance with a unique voice with which to advocate on the sector's behalf to policy makers at Westminster.

A key part of the Alliance's strategy is to "champion the economic, social, health, and wellbeing benefits of sport and recreation" for its 300+ members. Richard leads in supporting Alliance members with training and in-house services to capture and articulate their social value. In-so-doing, he supports the Alliance's effort to increase access and understanding of social value evaluation.

Chris Donkin is London Sport’s Strategic Lead for Facilities and Urban Spaces, which sees Chris lead on London Sports work with partners to make efficient use of both traditional and non-traditional spaces across the capital to promote increased opportunities for Londoners to engage in Physical activity. Chris joined London Sport in June 2020, having spent ten years at The Lawn Tennis Association as a Facilities Investment Manager and Facility Project Manager for London. Chris is passionate about the role that sport and physical activity can have on improving lives and communities. Outside of work Chris is a keen sportsman and follower of Sheffield Wednesday.

Ashleigh joined Versus Arthritis, the leading Arthritis UK charity in 2021. Since then she has been responsible for leading the Sport England funded physical activity face to face programme, testing new innovative approaches to empower people with musculoskeletal conditions to be active, working collaboratively with a number of partner organisations, including; The Richmond Group of Charities, Active Partnerships, Local Authorities including numerous voluntary sector organisations. She also leads the evaluation on the programme in partnership with London Metropolitan University. All the physical activity work incorporates behaviour change principles and is built on insights from people with lived experience of arthritis.

Aneika is a digital project manager at Versus Arthritis, leading the let’s move programme designed to support people with arthritis to get active in their homes at a level that is right for them. The project questions how we leverage digital tools and services to self-management healthcare for patients.

A career spanning over 30yrs in the UK and Middle East, has provided Kate with expansive cross sector experience, cultivating the vision and skills to drive Orbit4.

With an extensive range of roles including EveryoneActive, Active Nation, Central YMCA, TRP and as UK Product Manager for Technogym, Kate understands the nuances and requisites of both buyers and suppliers. She brings to the team, credibility, creativity, knowledge and boundless energy, and to the role, a great network and extensive experience in gym concept design, equipment selection, and developing strategic relationships.

An entrepreneur with more than 25 years’ experience within the health and fitness sector. Highly driven business owner with a core background of sales and, product development and account management. Founder of Orbit4 and its associated platforms that offer gym operators a unique way to manage assets and track cost of ownership of fitness equipment. The platforms are now live in over 20 countries worldwide.

Jamie has nearly 20 years operational experience within the health and fitness sector. Starting with Cannons back in the early 2000’s, he has held General Management, Regional and National roles for brands including Virgin Active and Nuffield Health. Joining Hussle back in 2019, Jamie’s role is to help bring a real 'operator mindset' to the business and he has been pivotal in helping shape long-term partnerships with gyms and fitness venues across the UK.

Lawrence heads up the consumer marketing partnerships team at Hussle and is responsible for setting up landmark deals with brands such as AXA Health, The AA, BUPA, Premier Inn, McDonalds and O2. He is IPM (institute of promotional marketing) qualified, and has over 10 years experience working for loyalty and partnership agencies. Prior to Hussle he was heavily involved in implementing and managing campaigns for brands including VUE Cinema, Vodafone, Aviva, Arla Foods, and the IPM award winning Nationwide FlexOne Film Promotion.

Cheryl is a marketer with two decades of international experience. She is the Managing Director and co-founder of Action Group, an integrated marketing agency specialising in the fitness sector. Cheryl has worked with more than 100 fitness companies, and a portfolio of more than 500 leisure facilities, affording her a huge breadth of experience.

Under Cheryl’s direction, the agency has spearheaded marketing campaigns for over 100 brands including national advertising campaigns for David Lloyd, corporate communications for Gympass, the global corporate wellness provider recently valued at $2.2 billion, and large-scale events and consumer PR for group fitness global leader, Les Mills.

Cheryl is also an experienced board advisor to several companies in the fitness and wellness space, guiding on marketing and commercial matters.

Duncan Jefford is a luminary in leisure management and currently Regional Director with Everyone Active, a leading operator managing 200 leisure facilities nationwide.

Renowned for his ability to positively impact business profit, without compromising on quality or service, Duncan has been instrumental in the company’s extensive growth, increasing the number of operational sites five-fold and growing turnover from £30m to £250m. He is passionate about building effective teams and driving efficiency to create more profitable businesses.

Duncan spent six years in private sector leisure management before joining local authority leisure operator Everyone Active in 2006 and over the last 15 years has been at the forefront of the commercialisation of the local authority leisure sector. Duncan is an advocate of a wholly commercial approach, believing that local authorities must recognise the importance of a profit-driven operational style, or risk closure.

Paul is the CEO and Co-founder of Speedflex. Before entering the leisure industry, Paul spent 18 years working in professional sport. Five as a professional footballer for Newcastle United where he was the club’s youngest ever debutant in 1982. After injury ended his playing career he returned to Newcastle United in 1993 and enjoyed a highly successful career as the club’s Physiotherapist. He left professional football and in 2007 was called the bar. After qualifying as a barrister he once again returned to Newcastle United as the Head of Sports Medicine as part of Alan Shearer's management team.

Paul is also a bestselling and multi-award winning author of two memoirs. The Boy on the Shed (2018), and The Magic in the Tin (2022).

After qualifying as a teacher, Justine spent 10 years teaching secondary Physical Education with a leading role in Health and as an Assistant Head of House.

Following a move to Children’s Services within the Local Authority in Blackpool, Justine worked as the PE and School Sport Adviser with an overview of all 40 schools across the Local Authority: including primary, secondary and special schools. In this role Justine developed strong links working with Leisure Services and starting to work towards preventative methods in tackling health inequalities through a broad range of relationships, initiatives and projects, over a 10 year period.

In July 2013 Justine joined Sport England as the Relationship Manager for Local Government covering the North West of England. In this role she has worked with Greater Manchester, Merseyside, Cheshire and Lancashire to better position Sport and Physical Activity.

Justine has worked closely in the development and realisation of a Memorandum of Understanding between the Greater Manchester Combined Authority, the Greater Manchester Health and Social Care Partnership and Sport England and as such holds the relationship with Greater Manchester.

In 2017 Justine became a Strategic Lead Local Delivery to form part of the Local Delivery Directorate Leadership Team and lead on the Local Delivery Pilot work.

Most recently in February 2022 Justine has been promoted to the role of Interim Director for the Place Directorate.

I studied Applied Sports Science at Salford University, followed by studying for a Master’s degree in Exercise and Nutrition Science. Following multi-sport coaching experience and volunteering in communities in Manchester, I moved on to work for the Manchester City Council for three years and worked for the national governing body of Dodgeball, British Dodgeball, tutoring Level 2 courses and contributing to development of the sport in Greater Manchester.

My passion for physical activity and health continued when I setup my own business for weight management programmes and this led to taking up a role at Life Leisure in Stockport. For the last eight years my role has evolved from managing a Sport England funded project called I Wish I’d Tried, to creating a new concept and initiative called SMILE. For the last two years I have managed the Active Communities team at Life Leisure and lead on the locality work in Stockport for the Local Pilot. Over the last ten years I have played Dodgeball competitively both nationally and internationally including representing Scotland and GB Dodgeball.

A former international athlete representing both England and Great Britain, Russ studied at Leeds Beckett University (Carnegie) and Loughborough University. He was a teacher of Physical Education for 14 years, including as Head of Department in two large secondary schools. In 2005, he moved into the School Improvement Service at Stockport Council as the Physical Education Consultant. He continues to provide physical education and school sport advice, support and guidance to schools; is leading on Stockport’s Active Communities Strategy and is a member of the Public Health Senior Management Team as strategic lead for both physical activity and healthy weight. He also sits on the North Western Counties Physical Education Association Research and Professional Development Committee and is a school governor at a local primary school.

Andy King is the CEO of Your Trust in Rochdale and Chair of GM Active that consists of a collaboration of twelve operators across Greater Manchester. Before joining Your Trust Andy was the northern Regional Director for GLL after merging his previous Trust, Carlisle Leisure Ltd into GLL. He has also been a Director with Serco Leisure and worked in the private sector with Virgin and Fitness First. GM Active was originally formed in response to the devolution of the health budget to the region in 2015 and has really come into its own in a number of ways during the pandemic.

GM Active have responded to the pandemic and what has happened since on their mission to link with health effectively. GM Active have created an Academy to ‘pivot’ to wellness across GM and have created a new ‘Transformational Leadership’ programme that is upskilling managers across GM in how they can play a part locally in working more effectively using collaborative and system leadership to really support those in the community that need it most. In addition they also have an award winning Prehab4Cancer programme that supports people across Greater Manchester newly diagnosed with cancer and as a result is now commissioned by GM Cancer to the tune of £1/2m per annum.

I have been leading Greater Manchester Moving since April 2017 and from February 2020, I have combined this with a dual role as CEO role at GreaterSport. For 25 years, I have played a leadership role in physical activity, sport, policy and community development, and remain a committed community volunteer where I live, which keeps it all very real.

I have always believed in the power of an active life for health, happiness, friendship and community. I am a passionate advocate of this agenda in my culture change, system change, behaviour change work in Greater Manchester.

Leading in local government, charity, private and social enterprise sectors, I have developed my understanding of complex systems, from the community perspective and a strategic one. This is hugely valuable in my current role in GM, where we take a whole system approach to everything we do from homelessness to health, to transport.

As the Exec lead for GM Moving, my work is located in the devolved and integrated system. Greater Manchester is Doing things Differently. It’s an exciting place to be. Together, leaders from across sectors wrote and launched the GM Moving Plan in 2017. As CEO of GreaterSport, I lead this amazing charity, enabling it to play its full part in the leadership and delivery of the system wide GM Moving Plan.

We have big ambitions, and committed people. We seek to engage everyone from people and communities through to senior leaders who influence policy locally and nationally. The GM Moving Executive Group and GreaterSport Board brings together passionate leaders across the VCSE, NHS, local government, transport, physical activity and sport sectors.

I am convinced that a whole system approach to enabling active lives is the only way we will succeed in designing moving back into everyday life. I believe in sharing openly and honestly as we go, and working with others to learn in GM and beyond. I do this partly by writing, sharing my reflections and inviting others to join in the conversation which helps to move us all forward together. Last year we also published the GM Moving Journey and Learning.

This is challenging work for all of us. Resilience is important. I unwind and make sense of it all whilst out in the Peak District where I live. Walking, running, wild swimming and having adventures with friends and family is how I have fun, restore and refresh my mind, body and spirit!

Ian Turley, Operations Director at Future Fit for Business and Health Club Consultant, has been committed to the Fitness industry for over 30 years starting out working the gym floor and eventually into operational management and director level positions. Working across a number of operations including working as Sales Director of Les Mills in New Zealand and more recently as COO for Holmes Place, Ian is a passionate and highly experienced professional with a demonstrated history of working in the health and wellness industry leading high performing teams. Passionate about people and workforce development within successful and progressive businesses, Ian made a move out of the role of operator to join Future Fit on it's mission to raise standards of training across the sector.

Andy King is the CEO of Your Trust in Rochdale and Chair of GM Active that consists of a collaboration of twelve operators across Greater Manchester. Before joining Your Trust Andy was the northern Regional Director for GLL after merging his previous Trust, Carlisle Leisure Ltd into GLL. He has also been a Director with Serco Leisure and worked in the private sector with Virgin and Fitness First. GM Active was originally formed in response to the devolution of the health budget to the region in 2015 and has really come into its own in a number of ways during the pandemic.

GM Active have responded to the pandemic and what has happened since on their mission to link with health effectively. GM Active have created an Academy to ‘pivot’ to wellness across GM and have created a new ‘Transformational Leadership’ programme that is upskilling managers across GM in how they can play a part locally in working more effectively using collaborative and system leadership to really support those in the community that need it most. In addition they also have an award winning Prehab4Cancer programme that supports people across Greater Manchester newly diagnosed with cancer and as a result is now commissioned by GM Cancer to the tune of £1/2m per annum.

Stu Stokes is the Managing Director of ReferAll and has been involved in the Health and Fitness industry for 25 years specialising in public health projects from implementation to delivery to evaluation. Stu co-founded ReferAll in 2010 to improve data collection and to drive efficacy in programmes such as exercise referral, weight management and physical activity services. ReferAll's customer base includes Local Authorities, Leisure and NHS Trusts and the Voluntary Sector. The ReferAll platform has witnessed over 680,000 referrals amassing a huge body of evidence. As such, Stu has been involved with the ukactive Research Institute for the last 6 years helping to bring data to life through research studies and more recently the creation of the National ReferAll Database hosted on the Open Science Framework.

Anthony Crozier MSc has over 20 years of experience in community and clinical exercise provision as a rehabilitation practitioner with the NHS, various local authorities, and the private sector. Following a Masters degree in Public Health, he is currently studying for a PhD, focussing on clinical exercise and provision in the UK, and is one of the first four registered Clinical Exercise Physiologists in the UK. He is the Health and Wellbeing Specialist at Future Fit, writing and overseeing all of the health-focused courses and has recently spearheaded new courses for the innovative School of Health, including the Living Longer Better course with Sir Muir Gray.

Stuart is a Sports Science Graduate from University of Wales who has worked in sports development, talent and performance sport for the over 20 years. In 2000 Stuart designed and launched a ground-breaking golf programme aimed at children aged 5 to 11 called Tri-Golf which has gone on to become a globally recognised development product that has now provided golf experiences to over 2,000,000 children across 22 countries.

Stuart has held positions in performance and talent development at England Golf, UK Coaching and the Rugby Football Union that have all focussed on creating optimal development environments for young people to thrive and reach their potential. Stuart is currently the Head of Workforce Transformation at Sport England. He has been responsible for writing and publishing two national strategy documents, ‘Coaching in an Active Nation: The Coaching Plan for England’ and ‘Working in an Active Nation: The Professional Workforce Strategy for England’.

Stuart is a highly regarded public speaker having delivered keynote presentations across the globe for a range of organisations both in and out of sport. He is also an expert facilitator who leads workshops for organisations striving to support people to be the best they can be. Stuart also owns the website www.thetalentequation.co.uk and is host of the 5 star rated podcast ‘The Talent Equation’ which is dedicated to providing advice, guidance and support to people at the cutting edge of coaching and performance development.

Stuart has coaching qualifications in Hockey, Cricket, Rugby and Golf, He has coached internationally, at national league level and has held roles as a National Age Group Talent Development Coach at England Hockey working with some of the top U16 and U18 players in the country. Alongside all this Stuart also volunteers at his local clubs and faces his biggest coaching challenge with 50 U10 hockey players in the winter and 40 U11 cricketers during the summer!

At UK Coaching Heather leads on ensuring all people taking part in sport and physical activity access great coaching which meets their motivations regardless of where they are on the player pathway. She has spent over 20 years in Coaching Development. Former Coaching adviser to Sport England on many programmes including Active Sports and continues to work closely with Sport England delivering the outcomes of the Children’s Coaching Collaborative and strategically placing coaching at the heart of Uniting the Movement.

Passionate about the delivery of high quality coaching experiences through physical activity and sport, as a coach educator, manager and leader she has seen the impact great coaching can have first-hand as the mother of four boys.

More recently Heather leads on the Policy area for Duty of Care, working closely with the sector to ensure that the recommendations from the Duty of Care in Sport Report 2017 can also ensure that the 3 million coaches in the UK, from playground to podium, in Gyms, sports clubs and Leisure Centres are all equipped to look after their participants, and as importantly look after themselves.

With over 20 years’ experience in the leisure industry John heads up the marketing team for TA6. John has held a variety of roles in the public sector with Trusts and Authorities around his home town of Blackburn, and before joining Alliance Leisure in 2006 he was regional sales manager for the JJB Fitness Clubs. As a self-confessed geek-whisperer he has a passion for developing the skills and knowledge of the staff and clients he works with and also enjoys continuously developing his own skills, particularly in social media and digital marketing.

Neil is based in Bedfordshire and leads the TA6 operations team which provides client support to over 250 leisure centres across the UK. Neil’s previous roles, spanning 25 years in leisure, included head of membership, regional and national sales management. Having worked in both the private and public sector possessing a strong commercial background his desire to achieve results with a process driven focus is the foundation of delivering success for TA6 Alliance leisure’s clients across the country.

Tamara comes from a background in operations having spent many years managing health and fitness operations. Her passion has always been in creating customer experiences to drive member engagement and retention, and for the last 10 years has worked with companies such as TRP and Myzone to help operators maximise technology to create effective customer journeys that generate community and engagement. For the last 18 months Tamara has been part of the Alliance TA6 team helping to develop meaningful customer engagement strategies for the evolving needs of leisure providers, and to truly meet their customers where they are.

Paul Woodford is one of the leisure sectors top consultants, proven in Brand Development, Sales & Marketing and Customer Service Excellence. Paul is Alliance's Director of Marketing & Partnerships and has over 25 years leisure and hospitality experience. As a trainer and mentor Paul is known as one of the leisure sectors most motivating and impactful trainers, initiating positive change in all he works with.

Dr. Gary Mendoza PhD., BSc. (Hons), RNutr Dr. Gary Mendoza’s background is in personal training. Gary holds both British and American qualifications in personal training. He represented GB at the first ever IDEA personal trainer’s convention in Washington USA. Whilst working as a personal trainer (PT) he studied nutrition, graduating with a first in Applied Human Nutrition from the University of Wales. He moved into training trainers and developed a successful nutrition and weight management course; teaching PT’s the skills required to deliver a successful weight management programme. These skills include nutrition, activity and behavior change. This course formed the basis of his doctoral research. In 2006 he was awarded a PhD in nutrition, specialising in a multi-dimensional treatment for overweight and obese males. A big part of this research looked at the psychology of change.

Gary has since undertaken further training in Motivational Interviewing (MI) and was fortunate to be trained by Professors Stephen Rollnick and William Miller, the founders of MI. Gary’s other area of expertise is sports nutrition. He was programme leader for sports nutrition and advanced sports nutrition at Massey University in New Zealand and trained with Sports Dietitians Australia (SDA). Gary lectures in nutrition for sport and exercise at Bath Spa and Cardiff Metropolitan Universities and is an Academic Associate member of the SENr. He is director of ‘Stages of Change Ltd and delivers the Behaviour Change Workshop; this workshop teaches personal trainers sound behavior change principals.

Gary is passionate about raising the standard of nutrition education and behavior change understanding in the leisure industry. He wants the industry to move to a more evidence-based style of nutrition and behavior change education and wants trainers to be able to deliver effective and safe nutrition and weight loss programmes that help clients make the necessary lifestyle changes required.

Dr Catherine Homer is a Senior Research Fellow in the Sport & Physical Activity Research Centre (SPARC) at Sheffield Hallam University. She is an expert in public health and physical activity with 20+ years' experience, currently specialising in co-produced evaluation methods for diet and obesity. She has over 60 publications and conference proceedings on qualitative health evaluations of paediatric/adolescent obesity, experiences of bariatric surgery, and fuel poverty health risks (old and cold). Catherine has been PI/Co-I on research grants worth over £2.4m and is currently Co-I on a £1.5m NIHR project (2020-23), developing a co-produced mixed-method evaluation of the NHS England low calorie diet pilot.

She was also Co-I on a £185k Sport England project (2020-21) working on the co-production of guidance to improve the experience of physical activity for people with long term conditions. She has co-led the development of the ‘Public Involvement in Research Group’ and is now Co-Lead of the Healthy and Active 100 theme for Sheffield Hallam’s £15m flagship ‘Advanced Wellbeing Research Centre’ (AWRC).

Suzanne joined Sport England’s Health Team in May 2014 and is a National Partnership Lead for Health and Inactivity. She provides strategic support and delivery for Sport England’s Uniting the Movement ambitions for strengthening the connections between health, physical activity and sport so more people can feel the benefits of and advocate for an active life.

Over the last four years she has provided leadership for work with health partners such as the Office for Health Improvement and Disparities, NHS Horizons and the Royal College of GPs and the Faculty of Sport and Exercise Medicine to integrate physical activity into NHS systems. She specialises in health, physical activity and sports development and brings a variety of expertise to her work with Sport England, having worked in a variety of roles at local, county, regional and national level in the public and charity sectors including roles with local authorities, the Department of Health, the British Horse Society and the Black Country Active Partnership. Going where people are and listening and co-designing solutions are at the heart of Sport England’s implementation plans.

Suzanne has recently been collaborating with the NCSEM at Sheffield Hallam University to hear from those with lived experience of health conditions and those supporting them to get active to understand the barriers to activity and co-design solutions for ‘how’ the physical activity, sport and health sectors and systems could change to better support people into activity and tackle inequalities. She has an interest in Return on Investment and improving the evidence base for physical activity and sport’s role in delivering health outcomes and has led on the development of Sport England’s MOVES return on investment tool.

Tess Stone is a Project Lead at Clever Together, an organisation that exists to help people be collectively brilliant. With crowdsourcing and deliberative methods at their core, Clever Together help people to understand and solve truly complex issues, and to co-create positive changes and cultures, together. Tess has worked across local government, health and care regulation, higher education, and the NHS, having led projects with a particular focus on improvement, innovative solutions, and putting the lived of experience of people at the heart of the process. Tess passionately believes in the power of co-creation and creates psychologically safe spaces that enable people to have their voice heard.

A career spanning over 30yrs in the UK and Middle East, has provided Kate with expansive cross sector experience, cultivating the vision and skills to drive Orbit4.

With an extensive range of roles including EveryoneActive, Active Nation, Central YMCA, TRP and as UK Product Manager for Technogym, Kate understands the nuances and requisites of both buyers and suppliers. She brings to the team, credibility, creativity, knowledge and boundless energy, and to the role, a great network and extensive experience in gym concept design, equipment selection, and developing strategic relationships.

An entrepreneur with more than 25 years’ experience within the health and fitness sector. Highly driven business owner with a core background of sales and, product development and account management. Founder of Orbit4 and its associated platforms that offer gym operators a unique way to manage assets and track cost of ownership of fitness equipment. The platforms are now live in over 20 countries worldwide.

Ali Goodall is the Youth Sport Trusts (YST’s) Senior Innovations Manager. After gaining a degree in Sport and Recreation Studies from Staffordshire University, Ali worked in Local Authority Leisure facilities, moving into sports development at West Berkshire Council for 10 years where, after further study in health promotion she successfully set up one of the early GP Referral Exercise on Prescription Programmes.

Joining the Youth Sport Trust is 2002, Ali worked as a Regional Development Officer with sports colleges and school sport partnerships before finding her vocation in Innovation where she has delivered and developed programmes in disability sport pathways, health and wellbeing, tackling obesity and physical literacy. In 2012/13 Ali researched and developed the award-winning Girls Active Programme which continues to tackle inactivity in adolescent girls, developing their confidence and leadership skills.

In her innovation role Ali champions co-design with young people within and outside of YST and leads a small bid writing team contributing to the development of new and targeted programmes to support the charities work.

Ali’s current action research project is Move and Groove, an intergenerational physical activity and music programme being delivered in partnership with Intergenerational Music Making. This is bringing children and older adults together through sport, physical activity and music, and making a sustainable difference to their physical and social wellbeing. She is delighted with the impact so far and determined to enable more children and older adults to enjoy the benefits of intergenerational activity.

Ivo Gormley is the founder and Chief Executive of GoodGym - a social enterprise that combines exercise with social good. It has grown to be a movement of 20,000 people in 59 cities and boroughs. He is a 2020 winner of the Cambridge Social Innovation Prize. Previously Ivo led projects increasing public participation for Local Authorities and NHS Trusts. He has advised on user participation for technology startups in UK and the US. He directed the film "Us Now", a documentary about participatory culture which was broadcast by Channel 4 in the UK, translated into 24 languages and his film The Runners was watched by millions online. He has presented his work to governments worldwide including the French National Assembly, The Hague, the European Union, The Houses of Parliament (UK) and Washington DC. Ivo is a Fellow of the Clore Social Leadership Programme, and was a founding Trustee of the Charity Art Against Knives.

Paul brings over 15 years’ experience to his role at Future Fit, as a personal trainer, PT manager, consultant and educator. He has created a successful PT business as well as working for some of the leading brands in the fitness industry. As Research and Development Manager at Future Fit, Paul oversees the creation and ongoing improvement of courses and products across the fields of personal training, nutrition, Pilates and health. Paul is also a writer and presenter and uses these platforms to advocate Future Fit’s campaign to #RaisetheBar – improving training standards across the industry to provide the next generation of fitness professionals with the skills they need for a successful career.

Rachel’s professional career in the health and fitness industry spans more than two decades, originally as a professional dancer travelling across Europe and Asia. Her professional qualifications range from British Weight Lifting Coach, ETM, Sports Massage Therapist, Counsellor, Qualified Teacher Status, Assessor and IQA.

Rachel is very passionate about her role as the Managing Director of Biomechanics Education Ltd and frequently lectures, presents and teaches on the benefits of the intrinsic biomechanics methods at events both in the UK and internationally.

Pippa Turley has competed as an Age-Group Triathlete for NZ and GBR for over 10 years at World Championship and European levels. She is now the exclusive distributor for XBody EMS equipment in the UK & IRE as well as running a successful EMS instructing business. Pippa trained in Physical Education and then went on to work in sports marketing both here in the UK and in New Zealand where she and her family lived for 9 years.

Guy Griffiths is a leading authority on member retention. His mission is to help more people to be healthier and happier by spreading the word on member-retention initiatives that work.

GGFit provides membership data analysis, retention policy, process definition, coaching workshops, and managed member communications for private clubs, national chains, and low-cost operators. Mystery joining, recruitment, customer feedback and e-learning all complement the core offering.

Guy’s systems background means he can help people understand complex processes and programmes. He also knows what makes people tick, having trained and practiced as a successful life coach. A regular speaker at industry events, his book Stick Around has 4.9 stars on Amazon.

As a Trainer and Presenter for Les Mills UK, Jessica McDonald has been teaching group fitness classes for over 10 years. The Trainers, Assessors, and Presenters for Les Mills are dedicated to helping people be the best they can be, Jess’ experience spans across programmes such as BODYPUMP, The TRIP, SPRINT and RPM.

Amongst also teaching Les Mills CORE and BODYBALANCE, throughout Jess’ fitness career she has gained experience internationally whilst travelling all over the world delivering training and coaching for different Les Mills markets.

Jess is driven to change lifestyles for the better by leaving people feeling empowered and unleashed, one of her biggest accomplishments to date is implementing this daily as a Les Mills Trainer, Presenter and coach.

Michelle Roberts has been the Physical Activity and Health Programme Lead for the Richmond Group of Charities since June 2017. The Richmond Group of Charities are a collaboration of leading health and social care charities working together with Sport England, MS Society, Mind and Parkinson’s UK to support people with multiple long term health conditions to move more. One of the ways they do this is through the We Are Undefeatable physical activity behaviour change campaign.

Barbara Langer is co-founder of Insight Angels and lead evaluator for the We Are Undefeatable campaign. She has over 20 years of experience advising public and private sector organisations on consumer behaviour in areas including physical activity and sport, travel and retail.

Madeleine Harvey is a Senior Brand Marketing Manager at Age UK. She is a media specialist, having previously worked at UKTV and Virgin Media. She was also a finalist in the Third Sector Awards 'Rising Star' category for her work on this campaign.

George MacGinnis leads the UK Government’s £98 million Healthy Ageing Challenge, a research and innovation programme to enable people as they age to remain active, productive, independent and socially connected across the generations for longer. His background in health and care innovation includes previous work on the future capacity needs for a reformed health and social care system in the Republic of Ireland, a review of the NHS innovation funding for small businesses and leading the user group for a global industry alliance to enable a consumer-friendly market for digital wellness and health products and services through standards and accreditation. He sits on the Board of Business4Health, a new a business-led coalition aiming to enhance the health and economic resilience of the UK.

Amy Swan is the Creative Director of Active Families North East CIC, based in the North East of England. Having prioritised the increased accessibility of exercise and physical activity for the whole community, Amy advocates participation, community spirit and being active together, as core beliefs fundamental to the Active Families ethos. She also has experience of working as a gym instructor, personal trainer, group exercise instructor and swimming teacher - working directly with the community across the spectrum of demographics.

Being a founding member and one of the three directors of Active Families North East CIC, which was established over four years ago, Amy’s contribution has involved devising, planning and delivering community based activity sessions and well-being programmes for all ages - for everyone. Delivering to the whole North East, with a current focus on Sunderland, the company has specific examples of successful ’street level’ campaigns, implemented by Amy and their team. They have brought door to door exercise and engagement programmes to the local community, offering unique place-based activities for older adults with direct pathways to sustained involvement. Ultimately, they create positive experiences for the whole community whilst tackling health & wellness inequalities.

Mike Hurley qualified as a physiotherapist at Kings’ College Hospital in 1985. After completing his PhD at University College London he was Lecture, Reader and Professor at Kings College London between 1990-2010. In 2010 he became Research Lead in the School of Rehabilitation Sciences at St George’s University of London/Kingston University.He was a Clinical Advisor to Arthritis Research UK (2002-2008), Chair of Chartered Society of Physiotherapy’s Research and Clinical Effectiveness (2001-2004), has contributed to several national working groups, clinical guideline committee and conferences. He has authored more than 75 papers.In July 2013 Mike was appointed Clinical Director for the Musculoskeletal Programme of the Health Innovation Network South London (an Academic Health Science Network) to promote implementation of best practice for people with musculoskeletal conditions. A major part of his work was the development and evaluation of ESCAPE-pain – a rehabilitation programme to help people with knee and/or hip osteoarthritis. The programme has won recognition from many health and wellbeing agencies including the UK National Institute for Health and Care Excellence, British Society of Rheumatology, Royal Society of Public Health, Public Health England, Arthritis Research UK. It is currently being rolled out across the UK, and is now being delivered in over 175 clinical, leisure and community centres across the UK.

Arun is widely recognised as a leading authority on equality, diversity and inclusion. Arun's specialism is creating models that both work bottom-up and top down in sport to diversify sport at all levels. Examples include, using sport to build more integrated communities, through its community cohesion programmes but also reflectively drawing on top-down approaches that allows for pioneering initiatives such as the Race Representation Index that focuses on equality workforce data and the Sporting Equals Charter that works to tackle the culture within sport organisations.

Having the flexibility to influence both at a grassroot to more challenging and changing decision making bodies in sport, allow Arun to develop innovative initiatives, for Sporting Equals to drive maximum impact in terms of race equality in sport and physical activity with many of our projects and campaigns being heralded as powerful positive forces of change within the sports sector.

Arun has worked in equality and inclusion for over twenty years. After starting his career as a youth worker and then BBC Radio producer, Arun followed his passion for social change and completed an MA in Promoting Equality and Managing Diversity. Roles since have included Head of Equality and Diversity at a local authority, Chief Executive of a Race Equality organisation and now Chief Executive of the charity Sporting Equals.

Arun has transformed Sporting Equals to become the 'go to' organisation for inclusion of ethnically diverse communities in sport. Arun is the founder of the British Ethnic Diversity Sports Awards and created the LeaderBoard programme to diversify the boardrooms of sport. Arun has pioneered bringing the faith sector and sport sector together at a community level – taking sport directly into faith centres.

Arun's wider commitments include sitting on the Board of the Breaking Boundaries programme, Director of London Marathon Events Ltd. a fellow of the Royal Society of Arts, lead member for sport for the World Entrepreneurship Forum and a Mentor for the European Social Innovation Academy.