United Kingdom - June 2024

United Kingdom - June 2024

For further information on exhibiting contact Lucy Findlay-Beale, Event Director.

Middle East - Coming Soon

Middle East - Coming Soon

For further information on exhibiting contact Lucy Findlay-Beale, Event Director

India - February 2025

India - February 2025

For further information on exhibiting contact Lucy Findlay-Beale, Event Director

What is Sustainability anyway? Framing around the newly launched ‘Sustainability in Physical Activity Trends Report’, this question time session will debate issues around sustainability, climate change and the drive to net-zero.

Thursday 13th June 12:00 - 12:40


Against a backdrop of sustainability and the drive to Net Zero in the sector. We will look at what sustainability really means, who should be driving it, and whether, as an industry, we are paying more than lip-service to measures to reduce our impact on the climate. Our expert panel will debate these topics, commencing with the launch of the Elevate ‘Sustainability in Physical Activity Trends Report’ to which the panel have provided input alongside insights from experts and individuals across the sector. The aim is to help us understand where we are at, where we need to be, and how we might get there!

Discussion will include:

Sustainability actions that Companies are Leading

Challenges and Recommendations for Action

Specific insights on the Public Sector

Future trends in Technology

Opportunities for Growth


James Foley

Commercial Director

Alliance Leisure

James is a Commercial Director with over 20 years of senior management experience in the leisure industry and has directly led the delivery and launch of over £180 million new leisure projects. Having worked in the Private, Local Authority and Leisure Trust sectors, James also has considerable commercial experience as a Director with MBA credentials and has successfully consulted for a variety of local authorities and leisure trusts including the launch planning for an Olympic legacy facility.

Keith Ashton


Space and Place

Keith is the CEO of SPACE & PLACE, Europe’s leading architects in sport, leisure, and entertainment. He’s proud to be the present leader of, what he describes as, the awesome S&P team, who for over 40 years have successfully delivered some of the most innovative and pioneering projects for the UK’s sport and leisure market. Every year over 100 million people use S&P buildings and he’s equally animated whether talking about S&P’s tiniest community sports clubs, their 2012 London Aquatic Centre with Zaha Hadid, or S&P’s, and the world’s, most energy efficient sports and centre for Exeter City, which is the first and only facility in the UK to receive Passivhaus Certification.

Keith is a regular contributor to local government on the development and funding of community sport and improved activity levels, and works with International Federations and NGBs on outstanding contemporary strategies to get more people engaged in improving physical and mental wellness.

He is known throughout the sector for his creativity and thought leadership and challenges everyone to do better, whether it is on big issues like climate crisis action, or on the smallest construction detail in one of S&P’s buildings

Keith has Previously held roles at the Royal Household, the board of Swim England, and has chaired BISL’s sport sector. He’s currently a Non-Executive Director of British Swimming and is passionate about GB Olympic and Paralympic success.

Duncan Anderson


South Downs Leisure 

Duncan became the founder CEO of South Downs Leisure in 2015. The group has nine leisure facilities in West Sussex employing over 400 staff and with a turnover of £10m. South Downs Leisure combines its commercial operation with the provision of health and wellbeing services for local people and supporting good causes.

Duncan’s philosophy is built around, ‘a heart is very much in the community and helping others’, but he recognises that to do this successfully requires a business model that manages the balance of People, Planet and Profit: the triple bottom line.

In 2022 South Downs Leisure launched their first sustainability strategy with a focus on the triple bottom line. This four-year strategy established a vision that saw beyond this period to make their centres carbon Net Zero. Duncan is a Green Business Champion with Let’s Go Net Zero and helps SMEs to get moving with sustainability.

Duncan’s advice to any organisation just starting out is to start small, involve the whole team and lead from the top. If you can develop a cultural change, your team will do the rest.

Fran Harris



Fran Harris (PhD) is the founder of 4GOOD, a social enterprise that helps people find and create events that do GOOD. She has worked across industry, academia and not-for-profits to help organisations and individuals reach sustainability goals. Fran is the lead researcher on Elevate's inaugural report; Sustainability Trends in Physical Activity.

All Enquiries


For all enquiries please contact us at: info@elevatearena.com