United Kingdom - June 2024

United Kingdom - June 2024

For further information on exhibiting contact Lucy Findlay, Event Director.

Saudi Arabia - November 2024

Saudi Arabia - November 2024

For further information on exhibiting contact Lucy Findlay, Event Director

India - February 2025

India - February 2025

For further information on exhibiting contact Lucy Findlay, Event Director

Future Trends

Wednesday 14th June 09:55 - 10:35

The Business of Physical Activity

A session curated by David Minton at Leisure Database looking at the key trends impacting the fitness and activity arena and what these will mean to businesses.


David Minton

Managing Director

Leisure DB

After three decades David is well known for his unique fitness industry knowledge. Providing media commentary, articles, along with public speaking to spark debate within and create support for the sector at large. David and his team are recognised as the go-to for market trends, data and insight built from the annual National Fitness Audit. Passionate about Active Ageing and Climate Change David is at the forefront of new thinking on these subjects along with the new Collective Knowledge for the industry.

Sam Miller

Co-founder and CEO

Atlas AI

Dr. Sam Miller is the co-founder and CEO of Atlas AI. They are building AI-powered fitness tutorials for beginners. Their app uses computer vision to teach people how to find the best exercises for them, and how to do each exercise with good form. Atlas AI is a seed-stage startup, backed by VCs including Techstars and Startup Health. Sam holds an AI PhD from the Alan Turing Institute and represented the University of Cambridge in powerlifting.

Neil King



Founder and CEO of a new start-up business Longevity which commercialises the science & tech that exists in the ‘longevity’ space. Neil has extensive experience in senior executive positions and is one of the few UK based fitness professionals to have experience across the all sectors of the health & fitness industry including private, public and franchising both in the UK and mainland Europe. Neil’s expertise spans roles including CEO of énergie Fitness, MD 1Life Management Solutions & CCO of Everyone Active. Previous Board member of ukactive.

Keith Smith

Trainer/ Tutor


Accomplished Freelance Trainer/ Tutor to the fitness industry-LOVE my job

Passionate about the exerciser experience. Skilled in the creation & delivery of staff learning & development workshops (CPD). Involved in qualification delivery, assessing & quality assurance since 1997. Experienced in supporting, Colleges, Training Providers, Operators & Equipment Manufacturers.

Speaker/ presenter-when absolutely, undoubtedly, & unequivocally, no-one else is available.

Lara Morgan

Venture Partner

dryrobe, Scentered, KitBrix, activbod

Lara Morgan is a British entrepreneur with a track record of delivering exceptional accelerated growth. Her investment strategy in wellbeing products primarily is pinned to improving life’s journey. Investing as a family office she has a portfolio of seven consumer services businesses which she works to drive sales, leadership and innovation. She is an inspirational leader with a legacy of building world-class teams and aligning organisations behind a clear strategy. She practices the art of selling and creating win-win customer partnerships for her brands 24/7. Her specific expertise is in sales strategy, customer insight and brand development, multichannel and multisite management plus organic or M&A / partnership driven expansion.

Kate Corfield

Head of Fitness Development

Ministry of Sound

Kate Corfield, Head of Fitness Development at Ministry of Sound has an innate passion for all things fitness, wellness, and workplace wellbeing. With a goal to make moving your body more appealing and achievable, and corporate wellbeing less boring, gym design, programming, consumer habits, and innovation lie at the forefront of how she navigates the industry.

Exhibit at Elevate

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Lucy Findlay

Event Director

+44 (0)7826068242