Exploring Future Trends

Wednesday 15th June 09:55 - 10:45

The Business of Physical Activity

As the value of the health and fitness market continues to grow, and with UK gym membership having broken the 10 million mark - how will the health and fitness sector continue to grow? What are the latest trends and influences set to shape the industry – and are you and your business ready for the impact and opportunities these will have on the way we operate? This session will identify new and emerging ideas and opportunities, and offer insight into the potential these present for industry growth and diversification.

Chaired by Steve Scales.


Steve Scales

Client Services Director


Steven leads the strategic development of the physical activity sector to support the growth of ukactive’s members. From addressing issues of infrastructure, public leisure reform and capital investment, to modelling sector growth and innovation, Steven has been instrumental in bringing sector leaders and partners together to accelerate change.

David Minton

Managing Director

Leisure DB

After three decades David is well known for his unique fitness industry knowledge. Providing media commentary, articles, along with public speaking to spark debate within and create support for the sector at large. David and his team are recognised as the go-to for market trends, data and insight built from the annual National Fitness Audit. Passionate about Active Ageing and Climate Change David is at the forefront of new thinking on these subjects along with the new Collective Knowledge for the industry.

Paul Kuebler

VP Business Development


Paul Kuebler is an entrepreneur, health and fitness ambassador, and now currently serves as VP of International Development of Southern England for Orangetheory Fitness. In his role, Paul is responsible for developing and expanding studios in the UK. Paul was previously the Area Developer for Orangetheory, where he developed 19 studios in Washington State in the U.S., assisting the brand with its global expansion and growth.

Paul has experience in a variety of disciplines including financial operations, profitability analysis, UK and European operations, budgeting and planning, business optimization, and health & wellness fitness services. He also serves on several boards for various health and leisure organizations.

Paul builds upon his many years of CEO and COO experience as an owner and franchisee for this new role as an Orangetheory franchise employee, focusing on growth opportunities for the brand while delivering the best possible experience for Orangetheory members.

Orangetheory Fitness is a 1-hour group personal training workout broken into intervals of cardio and strength training scientifically designed to torch fat, tone muscles, and increase energy based on each member's personal heart rate data. Coaches lead each class using a variety of equipment including treadmills, rowing machines, suspension training and free weights, getting members’ heart rates in the target Orange Zone for 12 minutes or more to produce the Orange Effect. Simply put - it’s the world’s smartest workout that keeps our members burning calories long after their workout ends.

Mike Dean

Head of Franchise Sales


Mike Dean heads up franchise sales for F45s European expansion. He was made aware of the brand 4 years ago on a trip to Australia and has not looked back since. Based in their London HQ his primary focus is to source top quality franchisees and studios to match them with.