Orangetheory Fitness

In 2007, physiologist Ellen Latham brought together science and fitness in a revolutionary way. She called it the Orange Effect and started a U.S. studio to prove it. Today OTF has taken the world by storm to become one of the most well- known fitness franchises on the planet. We’re spread across more than 1,500 studios in 25 countries across the globe.

We attract Franchisees, Master Franchisees and Area Developers with a range of skills from leadership, to retail and operations, to sales and finance. They’re all passionate about innovation, driven to bring the latest fitness trends to their market, and excited by a business opportunity with exceptional personal and potential financial reward.
At Orangetheory Fitness, we set both our members and franchise partners up to crush their goals. Our science-backed workout is proven to produce results, and our tried-and-true development track record is evidence of an effective franchise formula. Orangetheory Fitness is a 1-hour group personal training workout broken into intervals of cardio and strength training scientifically designed to torch fat, tone muscles, and increase energy based on each member's personal heart rate data. Coaches lead each class using a variety of equipment including treadmills, rowing machines, suspension training and free weights, getting members’ heart rates in the target Orange Zone for 12 minutes or more to produce the Orange Effect. Simply put - it’s the world’s smartest workout that keeps our members burning calories long after their workout ends.