Magicline GmbH

Stand H65

What we can do for you

Magicline is Europe’s leading and most awarded cloud-based management software in the fitness industry. We support gym operators and chains with optimizing and digitializing their facilities via one centralized interface. Our highly integrated software matches all individual needs by building efficient and sustainable structures throughout the entire member journey including lead generation, member management, loyalty programs and payment processing. We are looking forward to learning more about your concept and help you build an innovative digital infrastructure that increases your growth, member retention and revenue.


Magicline was founded in 1988 and is part of the Sport Alliance group since 2013. Sport Alliance GmbH’s brand portfolio specializes in innovative solutions around gym management, financial services and a centralized supply chain management solution for gyms, franchises and chains. Because of Magicline’s extensive experience and the continuous development of the software more than 4,500 studios including some of the biggest fitness chains and franchise systems such as McFIT (RSG Group), clever fit and Bodystreet put their trust in the solution already. Magicline started to expand globally in August 2020 and received a 60 million Euro funding in 2021 from private equity firm PSG to accelerate international growth.


For over 30 years, Magicline has been driving the digitalization of the fitness industry with innovative, state-of-the-art software solutions that increase member satisfaction and retention. With Magicline, fitness chains and franchises with multiple facilities can be managed easily from anywhere in real time from one central interface. The software is highly configurable and provides many features including a free member app that create a unique member experience from lead generation to online membership signings that result in increased member loyalty. Magicline never stops developing new features in conjunction with the needs of its customers in order to revolutionize the fitness industry.

Where you can reach us

Our International Business Development Manager Maike can be reached via or +44 20 4571 5229. You can also directly book an appointment with her via this link. See you at Elevate!

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