Eastnole

Stand E35

Eastnole was founded in 2020 with a simple vision in mind; To reduce the chronic neck and back pain that plagues 8 out of 10 people at some point in their lives. A working individual generally spends about 2000 hours at work each year. Nevertheless, traditional workout accessories like foam rollers, lumber stretchers and yoga wheels are solely designed for at-home usage.

With this in mind, Eastnole invented the YoBack. A revolutionary and innovative reinvention of the wheel, the YoBack is a one of a kind 3-piece wheel for aiding back pain. It is undoubtedly one of the most versatile and portable back pain devices available in the market today.

All you need to do is spare 5–10 minutes from your busy schedule and free yourself from the pains and aches of daily life through posture improvement, muscle building and relaxation.

The YoBack was 100% funded in 12 hours and raised over £22,000 in a 30-day crowdfunding campaign with 334 backers and is available for pre-order now with delivery planned for April 2022.

Lie down and relax yo’back with the YoBack.

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