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Imaginactive is a health tech startup making exercise fun and rewarding by using audio drama to combine imagination and physical activity. The company was founded by writer, group exercise instructor and personal trainer Adele Andersen after years of being asked by her friends to combine entertainment with exercise to make it more fun and exciting.
Our first product is an audio fitness adventure app called Apocalypse Survival Training, an ongoing comedy adventure in which every episode is a workout. Apocalypse Survival Training is a binaural, high fidelity full production audio drama that incorporates three different kinds of workout - running, bodyweight circuit and yoga/stretch - into an ongoing storyline, resulting in a unique, immersive exercise experience.