Physical Company named as exclusive UK distributor for neuromuscular fitness innovator Reaxing
Posted on: May 08, 2019 by Physical Company
Physical Company will be exhibiting at Elevate on stand no K40
The new partnership will transform the commercial fitness offering for Reaxing, allowing the full product range to be made available throughout the UK
Physical Company, an industry leader in providing specialist fitness solutions, has been appointed as the exclusive UK distributor for all Reaxing equipment and accessories.
Reaxing is the first company in the world to develop a training methodology and product range that utilises unpredictability and water-based loaded movement training. This unpredictability boosts training performance and forces neuromuscular reactions to respond to changeable situations and movement.
Already the choice of high-level sports organisations including AC Milan, Juventus and Italy Rugby, and, following Reaxing's growing presence in the UK, Premiership Rugby side Bristol Bears, Reaxing plans to utilise its global momentum it has built up throughout the US, Middle East and Asia to extend its reach and solutions throughout Europe and beyond.
As part of the new partnership, Physical Company will supply the full range of Reaxing products to its trade, independent facilities and distributor network; all equipment will also be available to purchase from the Physical Company website.
Reaxing solutions have been created for a variety of sectors beyond commercial fitness also, with the brand extending its tailored solutions to health clubs, as well as the rehabilitation and physiotherapy market in the UK. The unique loaded movement technology within its products means medical professionals are recognising the brand as a functional method of rehabilitation to target injuries and support rehab programmes.
Physical Company will be launching the brand and elements of the product range on their stand at Elevate 2019 – where the Reax Chain, Fluikettle and Fluiball will be showcased to the public. The product range has been developed to provide dynamically unpredictable environments for individuals to train under – allowing for a highly intensive neuromuscular workout.
Alan Holl, International Vice President of Reaxing, said: “We are very proud to announce our new partnership with Physical Company and to further expand the Reaxing brand into the UK market.
“Reaxing is built on innovation and aims to provide a unique approach to muscle and neuromotor development. Through its longstanding reputation as a supplier of leading equipment, its well-established industry network and its consumer website, Physical Company will provide a fantastic platform from which to promote our range of equipment and so we are delighted to announce them as our exclusive UK distributor.”
John Halls, Managing Director of Physical Company, said: “We are thrilled to partner with Reaxing and be involved in the launch of such a transformational product range, that has a real opportunity to impact a variety of sub sectors globally.
“The research and development that has gone into each product is second to none, and with the fantastic success of the brand throughout the US, Asia and Middle East we are excited to work closely with Reaxing moving forward.”
Reaxing products are now available to purchase from https://www.physicalcompany.co.uk.