Origin Fitness Provides Equipment for New Gymshark Mobile App

Posted on: September 16, 2019 by Origin Fitness

Origin Fitness will be exhibiting at Elevate on stand no L10

Origin Fitness is delighted to announce that over the past 12 months our fitness equipment has been used by Gymshark in the creation of training content for their much-anticipated Gymshark app.

Founded in 2012 by Ben Francis, Gymshark is now regarded as one of the most influential brands in fitness, is considered the fastest growing sportswear brand in the world as well as being one of the UK’s fastest growing businesses.

Much of this success has been driven through a fiercely loyal digital following and use of influencers (Gymshark Athletes). These athletes feature heavily in the new application, which aims to offer a complete training companion for users.

The Gymshark App includes detailed training programmes from a range Gymshark’s Athletes including David Laid, Nikki Blackketter and Obi Vincent. The app also features comprehensive movement demonstrations and detailed coaching points as part of a huge exercise library.

Ben Francis, founder of Gymshark said: “I’m really excited to expand the Gymshark brand beyond clothing & accessories, into software. Our vision is to unite the fitness conditioning community, and software will allow us to do that in a way previously impossible for us. We’re going to continue to expand the Gymshark brand in unconventional ways, that always put the user first.”

Origin Fitness were engaged in 2018 to work with the team at Gymshark on the creation of a fully equipped gym space to serve as an App Studio. This space is located at the GSHQ building in Solihull is where most of the content for the app has been created over the past twelve months.

The team at Origin Fitness provided the gym design support for the space as well as equipping the facility fully prior to content creation.

“The space was very unique in terms of how it was going to be used,” said Harry Russell (Account Manager at Origin Fitness). “When compared to a regular operational gym, there were a range of factors we had to take into consideration due to the space being primarily a location for photo and video shoots.”

Equipment supplied covers a wide range of CV and resistance, free weights, functional and high intensity products. Most of this equipment was customised to align to the Gymshark branding and the overall style the team wanted to achieve in the app content.

“We’re incredibly proud to have provided equipment for the app project and to be working alongside a company who are clearly pushing boundaries in the training and fitness space. The new application has the potential to reach a huge number of users in gyms all around the world, so having our products feature is an exciting prospect for Origin.” Paul Bodger, Managing Director – Origin Fitness.

"We're extremely selective with brands we align ourselves with and I have to say we've been extremely pleased to partner with Origin for our app studio equipment. From their approach to working with a brand like ours through to advice and best practices in an area we don't specialise in, I couldn't recommend Origin highly enough" Noel Mack – Chief Brand Officer, Gymshark.

You can now download the Gymshark App from the App Store, to find out more please follow this link (https://gym.sh/Gymshark_ConditioningApp).

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