Olympic legend Lord Sebastian Coe to open Loughborough’s pioneering Elite Athlete Centre and Hotel

Posted on: November 07, 2018 by Imago Venues

Double Olympic champion Lord Sebastian Coe will officially open the new Elite Athlete Centre and Hotel, based on the Loughborough University campus, on Friday 9th November.

The development – which is being managed by Imago Venues, the University’s award-winning conference, hotel and events brand – is the first of its kind in the UK, offering an holistic support environment for individuals and teams at both elite professional and dedicated amateur levels.

It has 44 twin ensuite bedrooms, including 20 cutting-edge altitude rooms. Athletes are able to adjust the climatic conditions, enabling them to sleep in environments that simulate altitudes of up to 5,000m, while being able to maintain their regular low-altitude training programmes. This ‘sleep high, train low’ method is believed to have a positive impact on athletes’ performance capability by improving their ability to carry oxygen and their maximum oxygen take-up.

The Elite Athlete Centre and Hotel also has a specialist nutrition room to meet athletes’ complex dietary requirements and a dedicated area where athletes and guests will be able to recover between training sessions.

Guest packages are available providing them with access to the University’s world-class on-campus sports facilities, including the indoor athletics centre and outdoor stadium, sports halls and all-weather pitches, a 50-metre swimming pool, squash, badminton and netball courts, an indoor tennis centre and outdoor courts, and state of the art fitness centres.

“The Elite Athlete Centre and Hotel is not just an exciting addition to our portfolio, it is also an opportunity to further demonstrate our position as a global leader in the provision of inspiring and aspirational accommodation, conference and events spaces,” comments Emma Boynton, Head of Sales and Marketing at Imago Venues.

“We’re looking forward to welcoming Lord Coe, the University’s Chancellor, to officially open the venue next week.”

Lord Coe graduated from Loughborough University in 1979 with a BSc in Economics and Social History and was appointed as the University’s Chancellor in 2017.

During his athletics career he set 12 world records and made Olympic history by winning gold and silver in the 1980 and 1984 Games.

Lord Coe is currently President of the International Association of Athletics Federation (IAAF). He was Chairman of the London Organising Committee for the Olympic Games and Paralympic Games, having previously been Chairman of the London 2012 bid company, and was Chairman of the British Olympic Committee in the lead up to and during the unprecedented medal success of Team GB at the Rio Olympic Games.

Bookings for the Elite Athlete Centre and Hotel can be made online at www.eliteathletecentre.co.uk

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