Marketing experts to feed into DataHub intelligence tool
Posted on: March 13, 2018 by Bigwave Media
Bigwave media has joined the DataHub as an official partner and licensed reseller of its modules.The agreement will see the sport and leisure marketing company inputting its knowledge and expertise – based on 10 years’ experience running campaigns for more than 450 leisure facilities annually – into developing DataHub’s Marketing Intelligence module.
DataHub’s Marketing Intelligence module uses sector-wide business intelligence to inform targeted local marketing campaigns.Automated processes help reduce administration time to positively impact customer growth and retention by improving member journeys.
Simon Beer, Digital Director at Bigwave Media, said: “The partnership will enable us to further understand and feed in what ‘good’ looks like for marketing to the sector, based on working examples and campaign metrics.
“We will be able to offer users both strategic and practical support around all aspects of marketing to their key audience, from implementation and templating to usage and integrated campaign management.”
Chris Phillips, DataHub Head of Sales said: “Amassed data is power. It leads to more informed decisions and adding Bigwave’s expertise to our specialist partner programme can only help the sector to create more links between what they do, when they do it and how they market it to improve health outcomes.”