​LES MILLS On Demand Partners with Netpulse

Posted on: March 26, 2019 by Les Mills

Les Mills UK & Stages Indoor Cycling will be exhibiting at Elevate on stand no P60

A new partnership between premium at-home fitness provider LES MILLS On Demand and the world’s largest health club mobile app provider Netpulse means clubs now have the ability to offer members a full digital fitness solution.

By integrating LES MILLSTM On Demand within the Netpulse platform, clubs will now be able to use their own branded apps to provide the world’s best online workouts to their members.

With 85 percent of all gym-goers now also working out at home*, the demand for full and flexible fitness experiences has never been greater. For clubs, the member retention and engagement opportunities are enormous.

“People want the freedom and convenience to work out whenever they want, wherever they want, so by partnering with a great provider like Netpulse we can help our clubs deliver a complete fitness on-demand experience to their members,” says Jean-Michel Fournier, CEO of Les Mills Media. “This will streamline everything, from sign-up to billing, it’s a powerful solution.”

Used by over 10,000 health clubs around the world – including Planet Fitness, Gold’s Gym and Virgin Active – Netpulse combines operational features that make it easier for members to manage their fitness schedules, engagement features allowing members to track their workouts, manage fitness goals and earn rewards, and marketing features allowing clubs to promote special offers, acquire more referrals and communicate effectively with members.

LES MILLS On Demand features over 600 workouts, ranging from 15 to 55 minutes, from the most popular LES MILLS programs – including strength training, martial-arts inspired cardio, athletic, core, cycling and high-intensity interval training – presented by the world’s best instructors, supported by expertly-designed training guides, reinforced through a highly-engaged online community.

“We are delighted to bring Les Mills’ outstanding content to our platform,” says Alex Peacock, CEO of Netpulse. “By combining our powerful, existing digital training tools with a convenient and excellent on-demand solution, clubs can really bridge the gap between the gym and home, improving engagement and retention whilst driving additional revenue opportunities.”

LES MILLS On Demand and Netpulse will begin rolling out this new feature from May this year. See the team at Elevate to find out more


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