Flexing its muscle

Posted on: April 13, 2018 by miha bodytec

miha bodytec will be exhibiting at Elevate on stand no J40

After a decade of establishing its EMS system as a strong global leader, German innovator miha bodytec has opened a London office to expand its UK presence.

MEET THE EMS MARKET LEADER AS IT CELEBRATES ITS TEN YEAR ANNIVERSARY
According to current studies, EMS Training is one of the “top trends” in the German fitness market. The modern workout relies on electronic muscle stimulation (Electromyostimulation – EMS). The special feature: a moderate use of electric impulses increases muscular contraction beyond the usual level, which leads to a stronger training stimulus. This allows EMS Training to achieve better results in less time.

However, the highly developed technology is not the only decisive factor. Equally important – and even indispensable to guarantee safety and success of the training – is the trainer. He knows his customers and uses the EMS tool specifically in order to set a training-relevant stimulus in the shortest time possible. He accompanies and supervises the progress and is also the contact person for the right diet and healthy lifestyle. The appointments and the care provide for the necessary regularity and motivation of the training, through which personal goals can be optimally achieved.

Whether in the traditional gym, in the so-called micro-studios or with a mobile coach: The EMS market is booming in Germany. Around 190,000 people use it not only for medical purposes or for preparing for sports competitions, but as their personal and very efficient fitness training. An increasing number of people who benefit from the advantages of EMS Training is facing a number of around 2,000 EMS providers.

In the midst of this new segment in the fitness market, the name miha bodytec is a constant reference. In particular, the brand is notorious among professional EMS operators as a synonym for innovation and quality. As the market leader for EMS, the German company has been selling its products for 10 years and supplies almost all relevant service models. For some areas of the international market however, a proper introduction of the company, as well as their eponymous products seems appropriate.

THE MIHA BODYTEC DEVICE
The innovative training device – the miha bodytec – is a popular tool that allows for maximising the effectiveness of the personal training while minimizing time use. The training is based on electronic stimulation of the muscles, which in combination with a series of simple exercises is used to create a training stimulus.

The technical implementation is of impressive simplicity. The device combines modern design and innovative technology into a unique system that ensures a comfortable application. Perfect functionality and high efficiency make it an attractive option for a wide field of applications and target groups. The resulting “device-supported personal training”, is ideally integrated into existing facilities or as a stand-alone solution (EMS-studio) or for mobile application. The training with the miha bodytec is always carried out under professional guidance and supervision, thus guaranteeing the highest effectiveness, visible- and measurable results as well as sustainable customer satisfaction. It is this combination of technology and personal training, which is now known by the name “EMS Training”.


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