Digital banking App, Revolut, signs deal with Hussle to offer health and fitness to its 3.6 million UK customers

Posted on: April 19, 2021 by Hussle

Hussle will be exhibiting at Elevate on stand no Sponsor and K50

Digital banking App, Revolut, has laid down its commitment to health and fitness for its 3.6 millions UK customers, partnering with the world’s first fitness marketplace, Hussle.

As Revolut’s selected fitness partner, the deal will see Hussle sit on the app’s rewards programme alongside internationally recognised brands such has Nike, Morrisons and John Lewis.

Mase Murangi, Revolut’s Global Lead for Growth Partnerships and Retail Rewards, says: “Customers value health and fitness more than ever and we have partnered with Hussle to reach as many of our customers as possible across the UK.”

Head of Commercial Partnerships at Hussle, Lawrence King explains: “Revolut recognises the huge national reach of Hussle, which has gym partner locations in 96% of UK postcodes. We will offer Revolut customers easy access to a varied choice of thousands of gyms and fitness facilities in their local area, wherever they may live.

“For operators this agreement adds another big name to the risk-free national marketing partnerships we attract. What’s more, Revolut customers are generally aged between 25-34 and are typically younger than most clubs’ core 40-plus audience, so we can guarantee we are introducing a whole new audience of potential members to our partner facilities, that operators can upsell to full memberships.”

Through partnerships such as this, Hussle offers operators extended marketing reach nationally, as well as access to additional revenue via people who don’t currently engage with traditional memberships; customers requiring multi-venue workouts no single operator can provide, occasional users, who may also exercise outdoors or use digital platforms, and ‘try-before-they-buy’ customers. On average, 26% of Hussle customers go on to become direct members, and in the last 18 months alone, Hussle has turned more than 30,000 of these into direct club members, brought 66,000 disengaged ex-members back and 14,000 brand new customers to gyms. Hussle’s new Membership Conversion Service (MCS) proactively encourages users to join clubs they attend regularly.

Revolut has also partnered with boxing legend, Anthony Joshua, to promote a new, limited edition glow-in-the-dark bank card. Revolut has committed a minimum of £50,000 to the cause, which will see £1 donated to a Boxing England and Scotland Boxing certified gym for every card purchased. Facilities promoting the card to their customers can also receive a referral fee.

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