Crown’s the “Psycle logical” choice
Posted on: March 26, 2019 by Crown Sports Lockers (UK) Limited
Crown Sports Lockers (UK) Limited will be exhibiting at Elevate on stand no S24
Psycle is a premium boutique fitness brand running four sites across London.
Since launch in 2014, the operator has offered “a high-intensity low-impact head to toe workout on a bike” from its original Mortimer Street studios and more recently at Canary Wharf, Shoreditch and Clapham locations.
Mortimer Street, opened in February that year and has recently undergone a dramatic scale-up of facilities, expanding from the basement to include four floors above the original level, including Barre, strength and yoga.
Now working towards its fifth fitout for Psycle, changing room specialists Crown Sports Lockers has installed bespoke male and female lockers and seating in various sizes to suit the site demographic.
White finish lockers have proved to be the design thread since the first fitout five years ago. “My predecessor sourced Crown, liked them and specified them for Mortimer Street and we have continued the relationship ever since,” says Psycle Operations Manager Hayley Casanova.
Their latest work is typical of the last five years, she says. “We enjoy a highly personal service from Crown, with dedicated project manager Spencer Grimwood in regular contact before, during and after each installation.
On the Mortimer Street extension, we knew the designs we wanted. Spencer looked over the architectural plans and adjusted the changing room layouts where needed, constantly updating us and visiting the site to check dimensions before and after the installation.”
Psycle switched from digital keypad locks to mechanical combination ones for their latest lockers at Mortimer Street and Clapham. ”The digital keypad locks we used on previous sites needed too much technical resource ,” explains Hayley. “If we needed replacements, there was a long lead-in time from the manufacturer, which was unworkable. With the mechanical combination locks, there is nothing to go wrong.”
Like Mortimer Street, Shoreditch delivers spin, yoga, bar and strength. The other two sites serve spin only, while all four studios work to a first come, first serve model.
“Mortimer Street’s our peak site, with 4,500 visits a week,” says Hayley, mostly in the hours before and after work, so visitors usually arrive clothed for the office. The original lockers Crown fitted are still going strong, although we had to replace some keypads because of the extremely high use.”
With its focus firmly on London, Psycle is planning more openings, adds Hayley.