Eddie May

Eddie is a specialist in helping brands to grow through strategy, communications and copywriting.

He has over 20 years of experience, including co-founding two award-winning integrated agencies and running UK marketing for Umbro.

In that time, Eddie has worked with a wide variety of brands, including the NFL, EA Sports, SportsArt, Catapult Sports, Le Col, London Sport, Pitchero, Laureus and many more.

He is a mentor on SportTechHub, the incubator programme run by London Sport and has also been involved with ActiveLab, the global launchpad for innovation in physical activity.

Eddie is now founder of Overdog, a consultancy specialising in sport, fitness, health and technology. Overdog helps brands to create the foundations for growth in three key areas:

Strategy > Helping you to plot a path to growth and putting the fundamental building blocks of a marketing strategy in place; including growth and commercial planning, audience targeting, value proposition and brand positioning.

Communications > Developing integrated and effective campaigns to bring your brand to life across earned, owned, paid and shared media, engaging the people who will fuel the growth of your brand.

Copywriting > From articulating a powerful brand purpose to enhancing your SEO and creating email campaigns that get a response, we’ll craft the words to ensure you stand out in a sea of mediocrity.

Eddie May
Eddie May
Managing Director
Overdog Marketing



Eddie May will be the chair at:
Eddie May will be presenting at: