David is a fitness industry entrepreneur with an international footprint and 30 years’ experience. He is founder and Director of the successful and unique Leisure Database Company which audits and reports on the industry. The company maintains its pre-eminence due to its data quality and innovative products including supply/demand model and social media fitness tracking service. On a board level, David is Chairman of Active in Time (AiT), a Tech City start up, developing sports apps including SwimIO (formerly Speedo Fit and Splashpath) for swimmers, now live in over 120 countries and is the first swim app to integrate swimming activity into Apple Health. AiT also provides APIs, live timetables, poster and voice tools for sports and fitness sites. David contributes actively to the industry as a writer and speaker and in 2006 became a Visiting Research Fellow at Research Institute for Sports Business, Waseda University, Tokyo and is UK Correspondent for Sasakawa Sports Foundation, Tokyo. David is a European Board Member of IHRSA.