Craig joined the military straight from school and experienced the positive impact that team focused achievement and development of self discipline can have. Since leaving the military Craig has researched and promoted physical activity, a healthy diet and a positive mindset as primary prevention and management for a wide range of diseases. He has worked directly with patients, many with significant challenges, to improve their health in a sustainable manner and gained insight from the determination people can show when overcoming barriers. Craig has worked in public health and the NHS for over 20 years, most recently as national programme manager for the NHS Health Check programme with PHE and prior to that as Head of Preventative Health with NHS Bedfordshire. An exercise physiologist by training, his focus over recent years has been towards the psycho-social barriers people face in taking preventative health measures and seeking to understand and mitigate these.