Elevate Kids is the UK’s first event dedicated to children’s physical activity, play and wellbeing. Both private and public sectors recognise more can and should be done to get kids more active. Elevate Kids has been launched to create a forum for discussion and cross sector learning from the widest possible variety of organisations interested in getting kids more active.
Spend continues to increase with the Department of Education alone pledging to double the amount of funding for PE and sport in schools. Coupled with this a predicted £141 billion is forecast to be spent by 2022 in the UK leisure market, with an increasing focus on children and teenagers.
Max Quittenton, Director, Elevate explains “Each year at Elevate, getting kids active has been a theme running through the programme. With this in mind, we are delighted to be launching Elevate Kids, the UK’s only free-to-attend event which focuses on the market for helping to get children and teenagers more active”.
Elevate Kids is supported by a range of key industries organisations including ukactive, BALPPA and the Association of Play Industries.
Mark Hardy, Chairman, API says “The Association for Play Industries is delighted to be supporting Elevate Kids. The dedicated focus on physical activity and children at Elevate next year provides the UK with a great opportunity to showcase the latest innovations and solutions for the kids market. We look forward to what will no doubt be a busy 2 days for exhibitors, speakers and visitors alike.”
Janice Dunphy, chair of FEC sub group, BALPPA comments “BALPPA are pleased to be supporting Elevate once again. With the launch of Elevate Kids and its focus on creating a more active nation, BALPPA looks to sit at the heart of the debate, specifically raising awareness and understanding of the hidden benefits that attractions such as Family Entertainment Centres and Indoor Play Centres can offer as a solution to helping children and young people become more active. We look forward to working with the organisers and encourage our networks and those who help influence children’s activity to be a part of the exhibition. We welcome all to join us at our exhibition space, talk to us about the Active Agenda, discuss becoming a BALPPA member and join us at our seminar session.”
This event is aimed at leisure providers, family entertainment centres, schools/pre-schools, local authorities, soft plays centres, trampoline parks, climbing walls, sports clubs, outdoor pursuits and public pools.
Active Kids Seminar Stream
The scale of health challenges facing children in the UK is huge, as today’s kids are the least active ever, and are likely to lead a shorter life than their parents. This series of seminars will examine the latest trends and innovation in activating kids.
The Mintridge Foundation Open Session
As part of our fringe programme The Mintridge Foundation are running a free-to-attend session.
10.00: Morning inspiration: Warm up with Marilyn Okoro (for all abilities and dress attire)
10.15: Introduction and morning itinerary.
10.30: Presentation by Marilyn Okoro
11.00: SquadKit - Limitless Sports Bra launch
11.30: The Mintridge Foundation: Case studies and successes – what we can offer your school
12.00: Q and A with Clemmie Cooper and Marilyn Okoro
Marilyn Okoro is a British track and field athlete who finished third in the 800 metres at both the 2007 and 2008 IAAF World Athletics Final. She was on the bronze winning 4 × 400 m relay at the 2007 World Championships in Athletics and represented Great Britain at the Beijing Olympic Games in 2008 and finished sixth in the semi-finals. She was part of the 4 × 400 m relay team which finished fifth in the final of the 2008 Summer Olympics although the team was later upgraded to bronze medal position following disqualification for doping offences of the teams finishing in third and fourth place.
Marilyn will give a presentation about her experiences of making it to the top of her game, the highs, the lows, injuries and successes, and what it takes to stay there. She will share her insight into how she uses her elite athlete platform to positively influence the younger generation through her role as a Mintridge Foundation Ambassador. This will particularly focus on teenage girls.
Alongside Marilyn, Clemmie Cooper will be taking part in a Q and A session to discuss her journey as a rising star in the Modern Pentathlete arena. The Mintridge Foundation met Clemmie a year ago when she took part in one of our Silver programmes and was selected for mentoring by Heather Fell, only the 4th British woman to win an Olympic modern pentathlon medal when she won silver at the Beijing 2008 Olympic Games. From her mentoring with Heather, Clemmie has gone from strength to strength and is now looking to break into the senior circuit. Clemmie will talk about her experiences with The Mintridge Foundation and the impact having a sporting role model has made to her sports progression and dealing with pressure.
SquadKit will be launching their innovative Limitless Sports Bra, designed specifically to make younger girls feel comfortable and confident to take part in sport. The affordable sports bra (aided in design and concept by students themselves) will reduce barriers to girls participating in sport and activity. For example, the unique design adapts to a growing body and can be worn under school shirts and slightly adjusted to avoid changing before sport.
SquadKit is a unique British Brand dedicated to providing high performance sportswear for the next generation. They will be discussing their technical innovation and product development, always on the look-out for the latest fabrics and ideas which they can incorporate into the next generation of garments. They travel the world, visiting the innovation centres in Europe and Taiwan and working with leading fabric manufacturers to ensure our fabrics stay at the leading edge of performance.