James Foley

James has over 20 years of management experience in the leisure industry and has directly led the project management and launch of over £70 million new leisure projects.

Having worked in both the Local Authority and Leisure Trust sectors, James also has considerable commercial experience as Director for the launch of a new sports stadium, and has successfully consulted for a variety of local authorities and leisure trusts including the launch planning for an Olympic legacy facility.

James is focused, determined and has a strong drive for perfection in helping to transform underperforming sites into thriving new leisure centres, and bringing better quality leisure facilities to local communities to help improve the health of the nation.

James admits the need to practice what he “used to” starting out as a Community Sports Development manager but a young family at least helps to keep his fun activity levels high!

James Foley
James Foley
Commercial Director
Alliance Leisure



James Foley will be presenting at: