Make Fitness More Rewarding – Developing an effective commercial partnership strategy

Wednesday 8th May 10:30 - 10:50

The fitness industry has an opportunity to capitalise on the value of commercial partnerships - building on widespread consumer awareness and increased interest in living healthy lifestyles. This presentation will be a summary of how commercial partnerships are exploited in other sectors to grow those markets, engage more customers, reward loyalty and incentivise desired behaviours.

Speaker

Emma Kisby, Chief Commercial Officer at PayAsUGym, formerly of Virgin Loyalty and Nectar