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The UK Fitness industry is returning to pre pandemic levels according to this report by leisureopportunities.co.uk, long-standing Elevate media partner
Despite initial fitness club closures in the early stages of the pandemic, the industry is returning to normal with the market reaching similar levels to what was seen in 2018.
David Minton, director of The Leisure Database Company, told HCM the report’s findings are the result of over 4,000 hours of research and are drawn from an “estimated billion data points” that have been built up over time.
Following the pandemic, Minton says that greater industry transparency is necessary if more industry metrics are to be collected which could potentially then demonstrate a link between club memberships, gym-going activity, and human health.
“We now need to be more transparent and honest about the starting points for understanding our sector when it comes to age breakdown, monthly activity events, improvements in strength, flexibility, balance and cardio among individuals.”