Have you put off vital social media marketing because you don’t know how to start a fitness Instagram for your gym? It’s not as intimidating as it may sound. Fitness content naturally lends itself to the visual format of Instagram without too much effort to begin with. Plus, it offers a way to market your gym to millions of potential customers, without having to spend a penny!
Like most things, the hardest part is getting started. This article will cover the basics of how to get your gym’s Instagram off the ground, find the right target audience, and convert them into paying customers.
Let’s begin by identifying your target Instagram viewers. Once you know who you want to reach, you can learn strategies to help your account stand out from others on the platform. Within a short time, you can develop a following to increase gym memberships and boost your industry authority.
Before using any social media platform, including Instagram, you need to know who your audience is. Trying to reach everyone under the sun will actually result in reaching no one. Instead, you want to home in on your niche group in order to make your marketing efforts more targeted and specific to the people who are most likely to become a member at your club.
Who’s your audience? Think about your current members as a starting point.
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