Nehru Centre, Mumbai, India

Nehru Centre, Mumbai, India

27 Feb - 28 Feb 2025

For further information on exhibiting contact Lucy Findlay-Beale, Event Director

ExCeL London, UK

ExCeL London, UK

18 Jun - 19 Jun 2025

For further information on exhibiting contact Lucy Findlay-Beale, Event Director.

How to Sell Branded Merchandise at Your Gym: Boost Revenue & Strengthen Your Brand

How to Sell Branded Merchandise at Your Gym: Boost Revenue & Strengthen Your Brand

Ever noticed how many gym-goers proudly sport branded merchandise, even outside the gym? Turns out it's not just a fashion statement; it's a strategic opportunity. Selling branded merchandise can increase profit margins by up to 22.6% for fitness enterprises and chains and by over 12% for independent clubs. Read this blog to discover the ins and outs of selling branded merchandise and watch your club revenue soar!

Living a healthy lifestyle and nurturing our bodies and minds through regular exercise are essential components of success. Being part of a gym and embracing this lifestyle is an achievement many members take pride in showcasing.

Branded gym merchandise not only enables your members to display their success and dedication to self-improvement but also fosters a sense of community within your facility. Selling branded swag bolsters brand loyalty and serves as a platform to promote your gym's identity and values.

What's not to like?

In 2019, Americans spent an average of $270 per month on health and fitness. Across the pond in Europe, the industry generated €28 billion with 63.1 million members attending over 63,830 fitness clubs.

What’s more, Europe’s enthusiasm for sports also translated into a significant increase in consumer spending across the sector. Analysis by the Mastercard Economics Institute shows that consumer card spending on sporting goods, services and experiences was up 37% in 2022 compared to 2021.

And, for the same reason that we buy popcorn at the cinema, offering branded clothing or supplements is a great way to tap into that secondary spend.

This comprehensive guide will explore the strategies and steps to successfully sell branded goods at your facility to strengthen your brand and generate more income.


7 Reasons to Sell Gym Merchandise In Your Fitness Club

Selling branded merchandise provides gyms and fitness centres with numerous advantages. Here are just a couple of them:

  1. Brand promotion and recognition: Selling company merch allows leisure and fitness centres to promote their brand and increase their presence. When customers wear or use branded merchandise, they become walking advertisements, spreading awareness of the gym to a wider audience.
  2. Additional revenue stream: Selling merch creates an additional source of revenue for gyms. It diversifies their income streams and contributes to financial stability and growth, adding another element to the business.
  3. Fostering a sense of community: Branded products create a sense of community among gym members. When newcomers are part of a class where members wear branded merch, it fosters a feeling of belonging and camaraderie. See how the boutique gym Harder increased class sizes by 14% using this concept.
  4. Enhancing brand loyalty: Branded merchandise cultivates brand loyalty among gym members. By offering products that align with the gym's identity and values, members feel a deeper connection to the brand and are likelier to remain loyal and engaged.
  5. Effective marketing tool: Branded merchandise serves as a powerful marketing tool. It increases brand visibility, especially when worn outside the gym premises. It also sparks conversations and word-of-mouth recommendations, attracting new customers to the club.
  6. Supporting member engagement: Selling branded merchandise encourages member engagement. Your clients can showcase their affiliation with your business and express their fitness journey which in turn helps build a strong sense of belonging and encourages active participation within the gym community.
  7. Cross-promotion and partnerships: Gymshark and the dating app Bumble are an unlikely duo, but they work. Branded merchandise opens doors for cross-promotion and partnerships in a similar way. Businesses can collaborate with local manufacturers and home-grown clothing brands to create co-branded products. This expands the gym's reach, taps into new customer segments, and strengthens its position in the fitness industry.

Last but not least is social status and keeping up with certain fashions and trends in the fitness sphere.

All Enquiries

 

For all enquiries please contact us at: info@elevatearena.com