Claire Higgins the Senior Brand Manager for Lucozade Sport at Lucozade Ribena Suntory (LRS), part of Suntory Beverage Food Europe. Claire joined LRS in June 2014 from Procter and Gamble, and has worked across both Shopper Marketing and Brand Marketing. She has been an instrumental part of the team that has changed the fortunes of Lucozade Sport, from brand decline to brand sales & penetration growth, through their Made to Move Campaign with Anthony Joshua & Emily Skye, and a complete packaging redesign.